Privacy Policy

Last Updated: January 2026

Bassingbourn Sports Centre ("we," "us," "our," or "Company") operates bassingbournsportscentre.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

Please read this Privacy Policy carefully. By accessing and using this website, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.

1. Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the site includes:

• Personal Data: Name, email address, phone number, and other contact information you voluntarily provide.
• Technical Data: IP address, browser type, operating system, pages visited, and time spent on pages.
• Cookies: Identifiers stored on your device to recognise you on repeat visits.
• Usage Data: Information about how you interact with our website, including clicks, searches, and content preferences.
• Device Data: Hardware model, unique device identifiers, and mobile network information.

2. How We Use Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customised experience. Specifically, we may use information collected about you via the site to:

• Conduct analytics to understand user behaviour and website performance.
• Track affiliate referrals and commissions for partner casinos and gambling platforms.
• Improve and optimise our website functionality and user experience.
• Respond to your inquiries and provide customer support.
• Send promotional communications and marketing materials (with your consent where required).
• Comply with legal obligations and enforce our Terms of Service.
• Prevent fraudulent activity and protect the security of our website.

3. Cookie Policy

Our website uses cookies to enhance your experience. Cookies are small data files stored on your device.

Types of Cookies We Use:

• Essential Cookies: Necessary for website functionality and security.
• Analytics Cookies: Track user behaviour to measure website performance (e.g., Google Analytics).
• Affiliate Cookies: Enable tracking of referrals to partner casinos and gambling platforms for commission purposes.
• Marketing Cookies: Used for targeted advertising and remarketing campaigns.

Opt-Out Options:

You can control cookie settings through your browser preferences. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking essential cookies may affect website functionality. You can also opt out of analytics tracking via the Google Analytics opt-out browser extension.

4. Third-Party Links

Our website contains links to third-party websites, including casino platforms and gambling affiliates. We include these links for your convenience, but we are not responsible for the privacy practices or content of external websites.

We strongly encourage you to review the privacy policies of any third-party site before providing personal information or engaging in transactions. Your use of third-party websites is governed by their own terms and privacy policies, not ours. We assume no liability for third-party privacy practices.

5. Your Rights

Under UK Data Protection Law (including the UK General Data Protection Regulation - UK GDPR), you have the following rights:

• Right of Access: You may request a copy of the personal data we hold about you.
• Right to Rectification: You may request correction of inaccurate or incomplete data.
• Right to Erasure: You may request deletion of your personal data (subject to legal obligations).
• Right to Restrict Processing: You may request that we limit how we use your data.
• Right to Data Portability: You may request your data in a structured, machine-readable format.
• Right to Object: You may object to processing of your data for marketing and profiling purposes.
• Right to Withdraw Consent: If we rely on your consent, you may withdraw it at any time.

To exercise these rights, contact us using the details provided below. We will respond to requests within 30 days (or as required by law).

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have violated your privacy rights.

6. Data Retention

We retain your personal data only as long as necessary to fulfil the purposes for which it was collected, comply with legal obligations, or resolve disputes. Retention periods may vary depending on the context:

• Account Information: Retained for the duration of your account and as required by law thereafter.
• Analytics Data: Typically retained for 26 months.
• Affiliate Tracking Data: Retained as necessary to process and verify commissions (typically 24 months).
• Marketing Communications: Retained until you unsubscribe or withdraw consent.

When data is no longer required, we will securely delete or anonymise it.

7. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Email: privacy@bassingbournsportscentre.co.uk
Website: bassingbournsportscentre.co.uk

We will endeavour to respond to all privacy requests and inquiries within 30 days.

Disclaimer: This privacy policy is provided for informational purposes. As operators of a gambling affiliate website, you must ensure compliance with all applicable UK gambling regulations, including those administered by the Gambling Commission. This policy should be reviewed by a qualified legal professional to ensure full compliance with current data protection and gambling laws.